SHADES OF LIGHT LOGO
1.800.262.6612

rustic revival

Behind the Scenes: Our Rustic Revival Catalog

Author: Katrina

Does the word “rustic” make you think of deer antlers and bear motifs?? Well, as much as I truly feel that those things find their place in a lodge home, rustic décor has evolved into so much more than “theme”. Apply named, our latest cover “Rustic Revival” demonstrates the newest level of sophistication that “rustic décor” has reached. The key elements to the evolution of this new look are rich textures, repurposed materials and warm hues. Rustic is no longer for just the mountain retreat you visit for your winter vacation. It finds its place in lodge homes, city lofts and place in between. An added industrial edge has taken rustic in a new direction where creative minds break all the traditional rules and repurpose items to fit their needs. This is where my story begins.

Rustic Revival 2011

Rustic Revival 2011

This covers story begins with a trip to one of my favorite antique shops. I love to walk the aisles hunting for inspiration and treasures. I found the most interesting set of wooden beads, probably an old necklace, strung on rope. The hand-carved texture drew me to them as well as the soft gray hue. I thought, “Perhaps these were a handmade gift from a father to his daughter. What a fun story!” I had a moment of true inspiration and the result was our latest exclusive chandelier.

ch10094gyBeaded Basket Chandelier

A traditional basket chandelier, usually comprised of crystal strands, was recreated in rustic style with “my wooden beads”. The texture of the grayed wood bead looks hand-carved just like the original and the rope strand adds a unique and unexpected detail. I wanted the beads to glow with warmth so I designed the chandelier with lights on the inside as well the outside. I was so pleased with the results and find that this chandelier would be perfect for rustic as well as city dwellings.

I took my inspired chandelier and created our cover room setting around its warm texture. I chose a cool blue wall color to contrast all the warm textures in the space. I wanted to carry the “repurposed” theme throughout the room so I thought of using one of our many wooden pallets we have lying around as a headboard. I also had our design team create an entire wall using reclaimed wood from our pallets for the back cover setting (click here to read that story). The headboard brought to life the industrial element I desired for the space as well as the rustic texture.

mw10012_bcover
Round Cowhide Mirror

I added our Round Cowhide Mirror above the headboard along with two iron horse shoes for that “whimsical” element and again more layers of texture. Burlap fabrics in complementing neutrals continue to warm the space wrapping it in soft texture.

xu1107
Distressed Leather Steamer Trunk Side Table

As the room came together, I felt the need to ground the space. I chose our Distressed Leather Steamer Trunk Side Table to continue the thread of deep bronze flowing through the space which started with the chandelier. The warm leather texture of the side table strapped with wood and nail-head trim again added even more interesting texture to the space.

xr1100bl
Dhurrie Ticking Stripe Rug

Finally, I pulled it all together with the hues in our durable Dhurrie Ticking Stripe Rug. It combined the wall color with the warm tan burlap hue from the bedding and curtains. It grounds the space with color without making the room seem heavy. Its flat woven texture gives the room its casual appeal. The result was a room I felt I could truly snuggle up in to relax with my favorite book. Don’t we all want a space like that?

My hope is that you can use our “rustic revival” products to create that new rustic look in your space. Just remember my three simple elements to creating this look: repurposed, textured, and warm hues.

Until next time.

Our Rustic Revival Back Cover

Author: Walter

There is something different about this fashion trend we call “rustic revival”.  People seem to natural fall into step with its basic principles. People cross generationally have embraced it. This look is precise and clean. It’s comfortable and comforting; liberating and carefree at times but never sloppy. There is real sense of craftsmanship wedded to it. The look is at times downright nostalgic and yet it is forward thinking. There is a real sense of responsibility for our future at the very core of this look. And everyone seems to appreciate its values. All this was revealed to me as we started to build “the wall.”

cover_b_back

And don’t you just love it when a plan comes together. You see, we needed a photography back drop to show off some of the products on the back cover of our new “rustic revival” catalog. And right from the start you could see that the spirit behind this fashion story had possessed the entire company. There was a lot of energy. The idea sprung up from Katrina, our buyer, that we were going to build a lodge-look wall. However, it wasn’t going to be made from just any old rustic looking wood we could get at the lumber yard. No, in keeping with one of the fundamental principles of the “green repurposing” look, we decided to make “the wall” from trucking pallets that arrive daily at our distribution center. No problem there, we get plenty of them!

Shortly afterwards, while making a trip out to the distribution center, I walked out to the piles of pallets our distribution team was “grading”. They were commenting on the quality and condition of the wood, on the grain, the knots and position of the knots, the color of the individual planks and the “tones and highlights within each plank. There was talk of how the different shades of color from plank to plank would play off one another. The guys were into it.

Next, the carefully selected planks were sent to our photography studio. Joey and Corey were going to construct the wall and they are quality craftsmen. Joey heads up the department that does a lot of the really special custom work we do here at Shades of Light and Cory does everything from driving our truck back and forth to Virginia Beach to monitoring our trucking bills.  Each and every already edited board was now once again carefully and critical examined and then precisely and artistically placed in just the right spot. When they were done, “the wall” stood proud. It was a work of art and the perfect backdrop for the look and the buyer Katrina had envisioned on our back cover. Thanks guys, the wood tones really did accent the natural birch console and industrial tractor seat!  In fact, the wall looked so good we sort of got carried away and used it to accent some of the organic pieces on the top of page three as well.

img_0042 img_0043 img_0045

As you go through the catalog, check out the details that are intrinsic to this “rustic revival” look. Like the wall, there is nothing slipshod about the pieces that make up this look. Check out the Victorian details on the legs of the Adjustable Industrial Tractor Seat Stool on this back cover. The Slate Tile Sconce with Perforated Shade just slightly above the tractor seat is beautifully crafted and as the copy says: it’s the perfect marriage of modern and natural design elements.

xu1111ru

It is not just the covers, look throughout the entire catalog for the “green” message within. My personal favorite is the De Vine Wood Ball Chandelier shown on page four. It’s beyond green; beyond renewable, beyond “eco-friendly” even.  It’s an absolute “eco-hero.” This chandelier is actually made from a fast growing invasive vine. (Think kudzu only meaner, my Georgian friends.) So after it has been harvested the ecosystem from which it came is actually healthier than it was before the harvesting!  Oh and one more thing before I go, I just thought you should know, Joey has a hand in making each and every one of those De Vine Wood Ball Chandelier.

ch11001De Vine Wood Ball Chandelier

**A word to the wise is sufficient. “Use caution: Discarded wooden pallets should not be used for fire wood or crafts unless it has been determined that the wood in these pallets has not been treated with wood preservatives, fungicides and/or pesticides. Various pyrethrins and propiconazole are commonly used to treatments wooden pallets. And even if they weren’t treated initially, imported goods palletized are routinely fumigated with highly toxic pesticides. while in use, harmful materials or chemicals also may spill on the pallet wood and be absorbed.”

Featured in West End Best & Chesterfield Living Jan/Feb 2011

We had a great time working with Vicki O’Neal on her Lighting article for West End Best and Chesterfield Living! Thanks again Vicki!!

chesterfieldliving_2

chesterfieldliving_1

chesterfieldliving_4

westendbest_cover

chesterfieldlivingcover