Mid-Century Loft 2014

The setting for our latest catalog cover is a fabulous urban loft located just minutes from our corporate headquarters. With warm wood floors, painted brick walls and soaring windows, the space is dramatic in both texture and scale. Accepting the challenge of taming the space to function for everyday living, we decided to present two different approaches for style that reflects individual personalities. The furnishings are multi-functional, while color sets the mood, being either playful and bold for high impact and energy, or soft and subtle for quiet luxury. Our front cover has a vintage vibe with an eclectic mix of retro modern furniture, rustic, industrial and traditional themes united by Boho bright colors. In contrast, the back cover design is sleek, modern and serene with a quiet blend of neutrals. In either case, the furniture and accessories are objects that speak to you, eclectic in nature and crossing over styles to reflect a comfortably casual lifestyle with urban panache that we call Mid Century Loft.

Mid-Century Loft

Mid-Century Loft

The Multi Color Tribal Ikat rug featured pulls all the colors in the room into an energized pattern with worldly appeal. The rich red, navy and yellow hues are tempered by a grayed slate blue and earthy sage to warm the space. Modern geometric elements in the rug are repeated overhead in the Metal Strap Drum Pendant, shown here in Tangerine Red, but available in 6 fun colors, including Sunshine Yellow, Snow Day White, Navy Baby, Midnight Black and Hammered Gold.

Multi Color Tribal Ikat Rug

Multi Color Tribal Ikat Rug

Young House Love Metal Strap Drum Pendant

Young House Love Metal Strap Drum Pendant

The Lacquered Tulip Table in glossy red becomes the centerpiece with a sleek modern sculptural quality, and durable fiberglass coating. More subtle side chairs in tufted gray velour play the supporting role with a comfort flex molded seat and back. Reminiscent of Eames classic designs, with tapered modern legs and steel cross supports; this mid-century modern chair is stylish and versatile in 4 color options.

Upholstered Eiffel Chair

Upholstered Eiffel Chair

Lacquered Tulip Table

Lacquered Tulip Table

For much needed storage, serving and display space, we have included two furniture pieces that are very unique in style, but companions in color and personality. The console table features an unfinished natural wood top supported by traditionally styled scrolling legs in a distressed red finish with industrial style nuts and bolts. The 3 tier metal shelving unit on casters is decorative in a distressed red finish and functional with its portability and removable tray shelves. Both pieces combine utility with style in a whimsical way from the addition of playful red finishes.

Red Scroll Legs Console Table

Red Scroll Legs Console Table

Red Industrial 3 Tier Shelf

Red Industrial 3 Tier Shelf

The off white walls in our scene create a backdrop for a gallery style display of collected art and sculpture. Highlighted by a pair of Minimalist 2 light wall Sconces, our Metal Industrial Rivet Mirror adds modern industrial flair for the urban setting.

Minimalist Edison 2-Light Sconce

Minimalist Edison 2-Light Sconce

Metal Industrial Rivet Mirror

Metal Industrial Rivet Mirror

A city map in black and white is displayed beside an architectural pediment that could be a relic from a neighboring building.  Blue print style renderings of French doorways become fresh in shades of indigo and white that plays off the navy blue in the rug. A touch of nature enters the room in a large magnolia bloom sculpted from crinkled tin, and the silhouette of a tree framed in rustic barn wood.

Tree Silhouette Print II

Tree Silhouette Print II

Reproduction Richmond Map

Reproduction Richmond Map

Tree Silhouette Print I

Tree Silhouette Print I

Framed French Door Architectural Blueprint

Framed French Door Architectural Blueprint

Framed French Door Architectural Blueprint

Framed French Door Architectural Blueprint

Large Magnolia Wall Hanging

Large Magnolia Wall Hanging

Architectural Scroll Pediment

Architectural Scroll Pediment

Lighted Ampersand Sign

Lighted Ampersand Sign

A Lighted Ampersand Sign leaning against the mirror sums up the space with its whimsical way of stating the obvious. Showing a casually collected style, we have retro modern furniture, traditional architectural elements, minimalist industrial accents and  vintage treasures all working together through the artful use of color. With a different take on color, the back cover is more refined with minimal pattern in neutral whites and gray.

A transparent ghost chair and clear glass dome let light pass through and reflect off a glossy white desktop. The Intertwined Colors Dhurrie rug in shades of gray introduces the only pattern for a quiet sophisticated air.

Clear Glass Sphere Chandelier

Clear Glass Sphere Chandelier

Modern Cylinder Ceramic Table Lamp

Modern Cylinder Ceramic Table Lamp

Modern X Desk

Modern X Desk

Acrylic Arm Chair

Acrylic Arm Chair

With furnishings you love and color reflecting your mood, you will distinguish your personal style like these two views of a Mid Century Loft.

Mid-Century Loft

Mid-Century Loft

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