SHADES OF LIGHT LOGO
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Behind the Scenes: Creating a Shades of Light Cover!

Need a new look? Planning and organizing your thoughts with your vision can be a daunting task! Our design team works for months on our cover shots.

We start by scouring magazines & tearing out pages that inspire us; pour over fabric books; paint charts;

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take pictures of anything that catches our attention for our look;

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and madly search the internet for ideas:

Blogs (http://thepeakofchic.blogspot.com/)

HGTV online (http://www.hgtv.com/decorating/index.html)

Consult our retail store Designers (http://bridgetbearidesigns.blogspot.com and http://www.dialmeyersdesign.blogspot.com)

Once we have hundreds of images pulled we print them and pasting them on an inspiration board. We have a large foam board on a easel where we paste & pin ideas; we switch it out, add & delete over many weeks. Creating a central location where our team can bring all of their ideas together.

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Our projects evolve & when they come together we vote & pick a catalog cover;

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Have fun! Make your dreams come true with a wish board of your own.

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One Response to “Behind the Scenes: Creating a Shades of Light Cover!”

  1. I found this post to be very interesting. Amazing how much work goes into a catalog cover, not to mention the entire catalog! I love your use of colors and your colorful products. I believe that color and lighting go hand-in-hand!

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